2nd Annual Don Rix Distinguished Keynote Address

17-Oct-2011 "Proactive P4 Medicine (predictive, preventive, personalized and participatory): What it is, what it will mean for you and what it will mean for society."

On Tuesday, November 1, 2011 Genome BC will be hosting Dr. Leroy Hood as the keynote speaker for the 2nd annual Don Rix Distinguished Keynote Address.

The advancement, application and acceptance of personalized medicine is imperative to meet the challenges in the 21st century’s diverse healthcare needs. Your DNA, the ‘code of all codes,’ is the key to “Proactive P4 Medicine (predictive, preventive, personalized and participatory).” This is not science fiction, it is science fact.

Dr. Lee Hood has been revolutionizing research on the human genome for more than a decade. He will be speaking about how healthcare has failed to realize that medicine stands of the edge of a transformational revolution—it will move from being largely reactive, increasingly expensive and often ineffective to being proactive, far more effective and eventually significantly less expensive.  This medicine will have four features—it will be predictive, personalized, preventive and participatory (P4 medicine).

A pillar in the biotechnology field, Dr. Hood has played a role in founding more than 14 biotechnology companies. Dr. Hood is one of only 10 people, world-wide, to belong to the National Academy of Sciences, the National Academy of Engineering and the Institute of Medicine.

This short and informative talk is not to be missed. There will also be a Q&A session after the talk followed by light refreshments. This event is free of charge but seating is limited so early registration is recommended.
 

Tuesday, November 1st, 2011

4:00-4:30pm  Registration

4:30-6:00pm  Public dialogue

6:00-7:00pm  Reception
Rosewood Hotel Georgia

801 West Georgia St., Vancouver, BC

Register: www.genomebc.ca/donrix

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